Gentle No Pack

Saying “no” can be sticky in any scenario, but especially when it comes to being a photography business owner! Finding the perfect wording to gently decline the myriad of requests you receive on a weekly basis can cause inbox paralysis…all while more messages are continuing to accrue.

This set of email templates, created with wedding photographers in mind, is the solution to all of the most common emails you’ll receive that require what I call the Gentle No; declining with grace while maintaining the relationship. These templates will enable you to easily & quickly answer those tough emails in a way that serves and respects your clients, without sacrificing your business’ growth or reputation!

The nearly-30-minute coaching video will walk you through the rationale & strategy pushing each email, because knowing the WHY behind each template will equip you to make these work even more powerfully for your unique business!

Included in this pack, you’ll find templates for the following:

  • Setting Boundaries with Office Hours/Time Off
  • Declining the Request for a Discount
  • Declining a Request to Make Changes to Packages
  • Declining to Adjust or Modify Your Contract
  • When Vendors Ask for Free Photography/Work
  • When a Client Sends a Shot List
  • When a Client Sends a Pinterest Board of Someone Else’s Work
  • Answering the Request for Additional/Excessive Edits
  • When a Client Asks for RAW Files Before Booking
  • Client Asks for More Photos After Receiving Their Gallery
  • Client Asks for Something Not Included in Quote
  • Declining Request for Services You Don’t Offer
  • When Someone Asks to Meet and “Pick Your Brain”


These templates were created to go hand-in-hand with the coaching video! However, if you’re all set with your inbox & email strategy and simply want to get eyes on how I word my responses, the PDF of email templates is available as a standalone product.

Also included with the coaching video: a bonus video tutorial on enabling Canned Responses for Gmail, making it easy as pie to put your templates into action!


Due to the nature of the downloading of digital goods, all sales are final.

We love bringing new educational content to creative small business owners, so please remember that this product is intended only for the use of the purchaser and may not be shared in portion or as a whole with any other parties!

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